Intent In Action

Print, Web Design, Shopify

Cover Image for Intent In Action

Project Overview

Intent In Action Planner is a premium productivity tool designed to help entrepreneurs and professionals stay organized and focused on their goals. This case study explores the branding, UX/UI design of the e-commerce platform, and the production process.

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Branding & Visual Identity

1. Brand Concept & Strategy

The planner's branding is built around minimalism, elegance, and functionality. The primary goals of the brand are:

  • Providing a structured approach to goal setting.

  • Encouraging mindfulness and daily reflections.

  • Appealing to professionals and entrepreneurs with a high-end aesthetic.

2. Color Palette & Typography

  • Primary Colors: Black, Gold, and White – representing luxury, success, and clarity.

  • Typography: Serif typeface for a refined look and a sans-serif font for readability.

  • Visual Elements: Clean lines, subtle textures, and high-quality imagery.

3. Logo & Packaging Design

  • The logo is minimalistic, with a focus on typography.

  • Packaging is designed to reflect premium quality, using embossed gold foil on a matte black cover.

UX/UI Design for E-commerce Website

1. User Research & Wireframing

  • Conducted user interviews to understand pain points in purchasing productivity tools.

  • Created wireframes to ensure an intuitive shopping experience.

  • Ensured seamless navigation from product discovery to checkout.

2. UI Design & Visual Enhancements

Hero Banner: High-quality images showcasing the planner.

Product Page: Detailed descriptions, multiple images, and testimonials.

Checkout Process: Streamlined, with clear CTA buttons to reduce friction.

Mobile Optimization: Responsive design for a seamless shopping experience on all devices.

3. User Testing & Iterations

  • A/B testing on button placements, CTA wording, and image selection.

  • Feedback-driven adjustments to improve conversion rates.

Design & Production Process

1. Layout & Typesetting

  • Grid-Based Layout: Ensures consistency and readability across pages.

  • Master Pages: Used for repetitive elements like headers and footers.

  • Typography Styling: Paragraph styles for structured formatting.

2. Print Production Considerations

  • Paper Selection: 120gsm premium paper for durability and smooth writing.

  • Binding: Lay-flat binding for ease of use.

  • Printing Techniques: Offset printing for high-quality reproduction.

  • Color Proofing: Ensured CMYK consistency to match brand colors.

3. Prototyping & Manufacturing

  • Created digital prototypes for testing layout and functionality.

  • Worked with printing vendors to finalize materials and production timelines.

Final Outcome & Impact

  • Increased Engagement: Users praised the structured approach and aesthetic appeal.

  • Higher Conversion Rates: Optimized UI/UX led to a 20% increase in purchases.

  • Successful Branding: Recognized as a premium planner in the market.

  • Efficient Production: Streamlined process resulted in high-quality output with reduced errors.